Designing a banner to promote your business online is an easy task, but it becomes very difficult if you do not know the ins and outs of it. It is a simple and small piece of design that is used to drive traffic to your site from another site. What you do is that you find a site from where you think you will be able to bring targeted traffic to your site. You contact them and ask them to place your banner on their website. They will ask you to pay a fee. Once done your banner will go Live and you will begin to drive traffic to your own site.
Now, it is debatable that whatever the effectiveness of banner advertising still exists or not. There are people who think that banner advertisement is obsolete now and people should move to PPC or SMM or SEO now. They do not take this mean seriously and avoid it completely. However, there is another group of people who think that banner advertising is still hot and it can help a business in a significant manner. They say that just like any other method, it also requires effective and powerful planning and then the results will be simply remarkable.
Having said that, let's first discuss that who should be hired by you to undertake this significant project. Remember, you may hire an amateur designer and save a few bucks, but you will never be able to give a professional touch to your banners which will result in less or zero click through rate. As a result you will lose a lot more money because your market will go to your competitors. Hiring a professional banner design company is the best decision you can make. Do not rely on unprofessional designers if you want to create a professional banner design.
To succeed in banner advertising, you must display your banners on high-traffic and relevant portals. After you find a good portal, share the URL with your designer. Tell your banner designer to create a banner that will stand out and make people click on it. If your banner looks ordinary, then people will not think of your business as a professional business. Your designer will have to pay special attention to the graphics and colors. Using appropriate colors will enable your banner to grab the attention of your market. So, this is something you must never neglect.
As you design your banner, you will need to discuss with the designer that how you will display the text. Your copy is critical and it is in fact your copy that will make the viewers click. So, the content must be nicely and cleanly placed. It must also be benefit-oriented and concise. Do not write several lines. Your message must always be short and precise. If you use a GIF banner, then you will be able to create several slides and convey several short and catchy messages. So, this is something that you must discuss with the designer as the work begins.
So, folks, these banner design tips are helpful if applied correctly. It will not take before you'll see the desired results.