A good web design begins with the knowledge of fundamental principle of art and organization is always the guiding principles of effective web designing. The quality of a web site requires more than just putting the content on the web pages. Planning and design consideration like development and visibility factors must be followed to ensure that visual communication is laid out successfully. Also, those tenets of graphic design like the use of symbols, typography, and colors are used to convey meaning and facts within every web design. Since web sites are created to communicate every visiting readers understanding the graphical user interface renders good visual communication.

Web designing is putting the client's choice of web site's content with the web designer's artistic discipline. This artistic discipline then follows the basic principle of User Interface Design in conveying the meaning of visible languages.

The three principles of User Interface Design are:

Organize. Organization has three important concepts: consistency, screen layout, relationship, and navigability.

Economize. The common points to be considered in web designing in terms of economy are simplicity (includes only the most important facts), clarity (no meanings are ambiguous), distinctiveness (the most important details in the design must have distinct features), and emphasis elements of the design must easily perceived).

Communicate. The user interface must maintain balance between all the elements for successful visual communication.

These three principles are categorized into two groups: principles and elements. These two groups determine the basic composition of web design. These basic compositions have the following principles:

  • Balance
  • Rhythm
  • Proportion
  • Dominance
  • Unity


Balance is the placement of objects in relation to their visual weight within a composition. It has two forms: symmetrical (when the weight of a composition is evenly distributed around a vertical vertical or horizontal axis) and asymmetrical (when the weight of a composition is not evenly distributed around a central axis).


Since rhythm defines time, it creates a sense of movement and establishes pattern and texture. The three kinds of rhythm are: regular (intervals of elements are similar in size or length), flowing (defines the elements with a sense of movement), and progressive (shows the progress of elements).


This element defines the relationship of an object and the comparison of dimension or the distribution of forms. This helps establish the visual weight and depth of any given design.


This principle determines the degree of emphasis in design. It defines the visual weight and establishes space and perspective of any given design.


This concept defines the relationship between the individual parts and the whole to give the sense of wholeness of any given design.

Understanding these basic concepts will help us convey successfully the visual communication of any given web site. Designing an effective web site does not only demand aesthetic taste but requires basic understanding of planning and organization. Good content requires good implementation of usability as web designing is a discipline of understanding and implementing the basic concept of User Define Interface.

Published by pixie

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