With many thousands of new websites being created or updated each day there is a growing need for webmasters to obtain good quality royalty free images for commercial use. Images and photos are an absolute must to illustrate certain concepts, ideas or news articles, and their value is immeasurable ..
Images, photos or illustrations add interest to a website, they provide a focal point. They visually create an impact that an article with no illustration does not, and can result in a website being much more popular than it might otherwise be. It has long been established that the use of images provides extra interest. Pictures break up blocks of text to make pages more visually appealing and these results in readers staying longer on a page, website or publication.
Once a webmaster or entrepreneur comes to the realization that images are a necessary requirement, the next stage is finding images that fit the bill for any given project. Unfortunately, this is where many make their first mistake, the mistake being searching the internet for "copyright free images", when in fact what is really required are "royalty free images."
When a person takes a photograph that automatically owns the copyright on that image and it can not be legally used without obtaining the release of the copyright, which is usually a very expensive thing to do. Even if that image is openly published on a website or in a magazine the copyright still belong to the person that created the image unless they release or sign over the copyright to some one else. It is not unknown for some people to "take" images that appear on other websites and use them for their own purposes. But without securing the copyright this is a very risky thing to do and should really not be done without you can contact the owner of the image and come to some kind of arrangement.
Another way of using photos or images is by obtaining a license to use a photograph and paying a royalty every time it is used. This typically entails paying a fee or percentage on products or services sold by using the image. This can be quite expensive and contracts are usually implied which most smaller business really does not want to get involved with.
There is another option, and that is using royalty free photos. Royalty free photos are where one of the off fee is paid and in return users are given a form of license to use the images for no additional payment payment. There are different forms of royalty free agreements, many will allow only non commercial use and others will allow you to use an image only a specified number of times or on a limited number of products, so it is a good idea to check the details carefully . However, there are some royalty free photo websites that place no restrictions on royalty free images for commercial use. These sites allow more freedom to use their images and photos and should actively be taken out as this type of arrangement provides really good value for money.
Of course it is important to note, that even when using royalty free photos and images, the copyright of the image still retains with the creator; which means that you can not resell that image. You can only create products or services using the image and sell those. The copyright in all cases remains strictly with the creator without you negotiate otherwise.
In the event that you find a photograph, picture or image that you wish to have exclusive rights to, it is worth contacting the company or creator to inquire about this so that the image can be exclusively used by you. There will be extra fees involved, but it may be worth it as that image may best represent you and your company; it will also prevent others from using the same image and having your brand identity compromised.
Finally, it is important to restate that royalty free images for commercial use are not copyright free. The copyright is retained by the creator of the image. It is amazing to see how many searches are made every month for copyright free images, when in fact, what most really require are royalty free images; the problem is the people searching, just do not know what to look for!